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We’ve been nominated at the Total Production Magazine Awards for 2011

We’re in the ‘Video Visionary Award’ category for our work with
The Bays and The Heritage Orchestra, Jon Hopkins, Grasscut (ninjatune)
and The Big Chill Festival.

So what do we need from you?

Well its 3 clicks and a few entries of text

Firstly visit this webpage here, click on the Vote now tab and scroll down to the
“The Video Visionary’ category.

Enter ‘As Described Ltd’

Under why? enter:
The Bays & The Heritage Orchestra or Jon Hopkins or Grasscut
(or all 3 if you want!)

Then fill in your name, email and tel no
(doesn’t need to be your actual no) and click VOTE

See it really is only 3 clicks and about 20 characters..

Thankingyoukindlyinadvance

Jim & Adam

Playing in a cinema (we like the big screens) at Nu Fest, the audience really took in the visuals although a few wanted to get up and dance towards the end of the set. We ended up in a nightclub somewhere on an industrial estate which was described by text to us as we arrived as “like a school disco, only worse” not far off the mark to be honest, although its all down to experience!

Jon’s just started to twitter so follow him on jon_hopkins_

All the kit was supplied by QED via Pod Bluman and they gave us HD christie projectors amongst other kit. Also thanks to Edirol who supplied us with a vision mixer. The line up included Paul Wellar, KT Tunstall, Bombay Bycycle Club, The Magic Numbers, Mr Hudson and our own favourite Seasick Steve.

Crew can be difficult to get on this sort of job as it ended up being a 22hr day, but Andrew Corrigan and Steve G supplied hard graft with humour and an ability to film for 6 hours straight!

The total raised so far is £91,000.

26th February – Padova, Italy
16th April – Milan, Italy
18th April – Madrid, Spain
23rd April – Florence, Italy
20th May – Brighton Festival

Brussels was supporting Johan Johanssen

Jim’s highlights of the year:
> Starting the company
> Touring overseas with Jon Hopkins, starting with Berlin which was an eye opener through to The Sydney Opera House which was a unique experience!
> The Big Chill – VJ programming and seeing just how hard Adam works (and thats why we love him!)
> Festinho – truely a great community festival and the chance to experiment (headlining with Hopkins to a home crowd)
> Madstock- The peoples edit to be released on DVD next spring
> All the other Madness shoots, including the Camden Crawl.
> Being commissioned by Grasscut to make their AV set, couldn’t meet a nicer bunch of gentlemen.
> Vjing with the Bays & Heritage Orchestra at the Tower of London
> Having the first HD documentary released on DVD
> Finishing the year with a well earned 2 week break for the first time in 2 years.

see you in 2010

Yes yes, there’s more grasscut up on youtube!

This is the 2nd single off their forthcoming album and is released mid feb 10.

This is a combination of footage from Adam & Jims archive edited with new footage shot during the summer.. Look out for the keyboard smashing scene towards the end

Review by Catherine Hooper

A rare Christmas treat for the audience was the chance to see Sophia Hurdley explore the possibilities of choreography. Previously a dancer with New Adventures, Hurdley has an eye for detail whilst still maintaining a bold and stylised creative approach to the piece as a whole. Whilst currently a work in progress, Callas smoothly blends dance, film projection, as well as drama, promoting Hurdley’s skills with multi-discipline performance. The VT clips act as a vehicle for transporting the audience back to the glamorous era of the late 1950s. By utilising the direct interview by .J Murrow, we meet a personal and self-reflective Sophia Hurdley as Maria Callas. Hurdley not only physically resembles Callas but as the score rouses we can almost see the music running through Hurdley’s veins. The choice to not include singing is not an issue as like Callas, Hurdley breathes the score and the connection with music is what is significant. Passionate and intense, Callas focuses on the legend’s infamous relationships, both with her career and the powerful Aristotle Onassis. An emotional highlight is when we witness Callas watching Onassis embark on his love affair with Jackie Kennedy. As the couple perform a duet, contructed of loving partner work Callas echoes the same choreography with the aid of a solitary chair. As Onassis lifts Jackie, Callas struggles but achieves the effect of mirroring their routine. A powerful glimpse into the obsessive world of Maria Callas. The piece is executed to top quality and it is only in the development of the story that we are aware that Sophia Hurdley is presenting a work in progress. I eagerly await the progression of the piece and the opportunity of gaining an insight into more of the legend’s life.

We worked for Bluman Associates on the X Factor’s Christmas charity appeal single for Great Ormond Street Children’s Hospital.

The setup was was 3 x rear projection screens and broadcast playback decks which can be seen towards the end of the above video.

We were very familar with this song by the end of the day and disappointed that Stacey didn’t win