Samsung Olympic Torch Relay

Samsung Olympic Torch Relay.jpeg

We were approached by Avant Garde Marketing in 2010 to work with them and Samsung on the Olympic Torch Relay. Our video consultancy and project management role involved bespoke system design, tendering process, equipment installation, commissioning and staffing required aboard the Samsung Caravan during its 72 day tour around the UK, leading up to the opening ceremony for the 2012 Games.

The Samsung Caravan was a custom built truck with high resolution LED screens built into each side, and a top deck for Brand Ambassadors. The playback position was located inside the truck so we had to design a system that could cope with the demands of little space and testing environmental conditions.

Our ‘on the road’ role comprised of managing a changing pack of daily video content, quick turnaround editing and live vision mixing to provide geographically location relevant content…. All this whilst travelling at 4mph across 7000 miles of rolling Police road block, often in gale force conditions, rain, fog, weather warnings, some more stinging rain and once in a while a beautiful summer’s day. (yeah thanks summer 2012!)